![]() ![]() ![]() Many factors go into to finding and selecting the right links that will help you gain authority such as relevance, authority and site traffic of the linking website. Not any inbound link will help your website’s authority. In turn, this will help you rank higher for all relevant keyword searches. Link building to your website helps build authority with google. Google doesn’t assume that just because you have purchased a domain name, created a website and activated a Google My Business listing that you are a real business.ĭepending on several factors your business may need to help with establishing entity trust with google. ![]() Google looks for indicators that confirm your brand and a real thing. This is also referred to as Entity Building. Trust has more to do with where google finds mention of your brand online such as on social media. Authority is mostly acquired through quality inbound links to your website. The process of building online trust with google is not quite the same as building authority. Content building on site and off along with linking, citation building, point of interest pages and on site schema among other things. This is achieved using on and off site methods. Because google factors in location to search results our work also involves emphasizing proximity indicators… your business address or service area’s proximity to the searcher or stated intent of the searcher. ![]()
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